Burger king is the hamburger fast food restaurant which is a global chain in America. It was first established in the year 1953. Then it was purchased by David Edgerton and James McLamore when it faced some financial issues and then changed its name as Burger King.
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Burger King’s menu has different types of burgers, French fries, milkshakes, and other products. They introduced “Whopper” which later became their signature product. They also introduced other products but failed in the United States but it held the place in other foreign countries.
They have their outlets in 100 countries over the world.
As burger king was established in 1953 in Florida then it was later handover to other founders and owners of Mcdonald brothers. They handled the company as a separate entity for over 8 years and then sold it in the year 1967 to the Pillsbury company.
Burger King worked together with an animated tv series, The Simpsons. It was not only limited to tv commercials but they also worked for their promotion with radio ads, literary arena, etc.
Strengths of BK:
They serve a different types of burgers which is not easily available in other fast-food restaurants. they also offer different offerings for various types of meals.
They have a huge brand name. also, they offer great food quality. They run “have it your way” which helps customer to customize the burgers of their own choice.
People have shared their reviews that the food containing high fats and more calories are not good for their health.
They are lacking in attracting new customers which is not good for the company. Also, their’s no effective major difference in their competitors. Except for whopper, there’s no such a menu which helps it to stand differently.
Burger King needs to have more communication efforts on social media.
According to their statement of mission, they try to show that it is family-oriented but in reality, they do not stand to it.
In the survey, it is found that if BK disappeared it will be okay with the people.
Different Opportunities for BK:
As customers are always in search of reasonable price, fast service, the locations which are convenient for people, BK can improve themselves in this different manners.
They are required to open different branches in different cities. As nowadays different new restaurants are being opened so it might attract the customers of burger king which is a greater threat to them.
They need to increase their interest in healthy food. Also, they can create more tv commercials and advertisements for customers.
As most of the people prefer dine-in restaurants over fast-food restaurants, BK can improve the experience of dine-in for their customers.
Read More: Mcdvoice
As from this burger king is working on their food quality, hygiene and different customer services, this will help them in increasing customer satisfaction compared to other competitors in the industry of fast-food restaurants. So it will stand at a higher place in the market in the coming years.